



Problem:
Create an enticing rebrand for the Gego x Guggenheim exhibition taking inspiration from Gego’s works.
Insight:
Gego uses delicate thin lines in her work: sketches, drawings, sculptures.
Name
Gego x Guggenheim
Type of Project
Exhibition Branding
Instructor
Debra Drodvillo
Jimin Seong
Jimin is an aspiring art director currently studying BFA Advertising at the School of Visual Arts.