Problem:

Create a brand book for Ke Huy Quan.

Insight:

One of the most iconic things about Ke Huy Quan is not just his acting, but his friendly personality and charming smiles.

Solution:

A brand book for Ke Huy Quan including a moodboard, logo, logo lockups, color palette, typography, merch (the Ke Huy Red Carpet Starter Pack, fanny pack in collaboration with Baggu, and a filter honoring Ke’s famous selfies!).