Problem:

Create a brand collaboration for Levi’s.

Insight:

Levi’s has many specific details that can tell you the difference between a fake and the real ones. Along with different classifications, such as the “Orange Tab” which is a more exclusive and rare line under the brand.

Solution:

Create a scavenger hunt for the hardcore thrift lovers along with an AI generated app that tells you the authenticity of your newly found Levi’s jeans.